11.30.2009

REI Launches First Ever "Find Out" Television Commercials

SEATTLE – Starting today, REI (Recreational Equipment, Inc.) is launching two commercials in select cities that mark the company’s foray into broadcast advertising.  The advertisements, created by BBDO Atlanta, run in eight cities from November 30 through December 24 and complement REI’s seasonal marketing "Find Out" campaign.
11.18.2009

REI Snow Report Relaunches with Updated Functionality for iPhone Users

As outdoor enthusiasts everywhere eagerly anticipate a bountiful winter season, the updated REI Snow Report is poised to help iPhone users know where to head for the best conditions for their skiing, snowboarding and snowshoeing adventures. The free application is a result of a partnership between REI (Recreational Equipment, Inc.), the national outdoor gear and apparel retailer, and Zumobi, a leading mobile media company that develops and publishes branded applications for next-generation smartphones on the Zumobi Network.
10.28.2009

Design it, Submit it, Win it and Ride it!

REI, a national retailer providing quality outdoor gear and clothing, and Arbor, a collective of artists, designers and friends who snowboard, skateboard and surf, kick-start the snow season with a “call for artists” to submit designs for the REI and Arbor 2010 snowboard design contest.
10.14.2009

REI Holds Twinkie® Roasts to Beckon Mother Nature for a Hearty Snowfall

SEATTLE – National outdoor gear and apparel retailer REI (Recreational Equipment, Inc.) today held the first of many Twinkie Roasts across the country, a quirky annual employee event to beckon Mother Nature to provide a hearty snowfall on behalf of snowsports lovers everywhere. 
09.22.2009

REI Statement on “Prize Winning Payout” Scam

Kent, WA – A company falsely identifying itself as REI (Recreational Equipment Inc.) recently launched a scam sweepstakes claiming that individuals have won a “Consumer Promotion Drawing.” The company and promotion are not associated with REI in any way and the check included in the mailing is counterfeit.
08.25.2009

REI Reappoints Jose Ignacio Lozano and Brenda Davis to Board of Directors

Recreational Equipment, Inc. (REI), a national retail cooperative providing quality outdoor gear and clothing, today announced the reappointment of Jose Ignacio Lozano and Brenda Davis to one-year terms on the company’s board of directors.
06.17.2009

Statement by Sally Jewell, REI President and CEO about Obama and Salazar actions to get Americans outdoors

The National Audubon Society and the REI Foundation today announced the funding of a significant program that will allow Audubon to study its existing offerings and community collaborations and design future nature programs that better support the needs and interests of culturally diverse individuals and families.
06.08.2009

REI Launches Bike Your Drive iPhone App

REI is launching the Bike Your Drive mobile iPhone application, a free interactive tool that helps cyclists track, view, and share their bicycling experiences.   It’s available through the Apple iPhone app store or by visiting: www.rei.com/bikeyourdrive#bikesGear.
05.29.2009

REI to Outfit Richmond through New Store at West Broad Village

With summer fast approaching, Recreational Equipment, Inc. (REI), a national outdoor retailer,invites children and their families to explore the outdoors together with Passport to Adventure. Launching today, the free program is designed for children aged five to 12 and encourages them to participate in at least one outdoor activity through the end of the year.
04.07.2009

Find Out if the Road to Happiness Has a Bike Lane

Outdoor gear and apparel retailer, Recreational Equipment, Inc. (REI), invites riders of all skill levels to join the self-propelled revolution. Whether riding your bike for short errands or for hundreds of miles, REI has the bicycles, accessories, tools, and certified bike experts ready to assist and inspire people to choose bicycles over their cars.