REI ramps up cycling adventure travel assortment by doubling number of itineraries; adds options for eBike and bring your own bike
Adventure travel leader REI is doubling the number of cycling adventures to more than 40 itineraries to satisfy the growing interest of people who want to explore the world by two wheels. Because riding with confidence among a group is an important quality of an amazing experience, eBikes are now part of the base price of REI’s North America cycle tours, where legally allowed. For those who prefer to journey with their own gear, a BYOB (bring your own bike) option is also now available. BYOB and eBikes are available on select international departures in 2019, expanding more next year.
REI Co-op expands its paddling business to offer more ways for people to try gear, connect with one another and get onto the water
This year, REI Co-op will offer customers more ways to enjoy their favorite watersports by adding Hobie products to its line of specialty water brands, adding boathouse activity centers and paddling experiences across the country, and increasing its demo and rental options.
REI Co-op published its annual stewardship report today, announcing record 2018 financial results and significant progress toward making a positive impact on the outdoor community. In 2018, REI made a record $2.78 billion, grew 6 percent and added more than 1 million new members, bringing the co-op’s total membership to more than 18 million.
REI Co-op marks $100 million invested in life outdoors and invites members to help award funding in their local communities
As REI celebrates surpassing $100 million in philanthropic giving later this year, the outdoor co-op is inviting its members to help decide a portion of its investment in local outdoor stewardship projects this year. From March 11 to April 8, REI members who make a purchase in-store will have the opportunity to help REI choose one of three outdoor nonprofit organizations in their local community to receive additional funding this year through REI’s “Loving Our Local Outdoors” initiative.