REI Co-op expands e-bike offerings, announces support for nonprofits focused on unifying regulations and building better access across the nation
Co-op will more than double e-bike inventory in 2019 and announces grant to PeopleForBikes for cycling infrastructure and advocacy
Today REI Co-op’s board of directors named Eric Artz as president and CEO, effective immediately. He is the eighth person to serve as CEO in the co-op’s 81-year history, having served as interim CEO since February 2019.
Adventure travel leader REI is launching its first Under 35 trip collection. Each immersive experience is packed with hiking, biking, paddling and other physical activity with plenty of opportunities to get up close and personal with local people, places and cultures. Designed by and specifically for those between the ages of 18 and 35, the collection is a fresh take on active travel to explore Latin and North America, Europe and Asia. The trips complement the co-op’s broader efforts to better serve an age group that is increasingly prioritizing experiences over things.
REI ramps up cycling adventure travel assortment by doubling number of itineraries; adds options for eBike and bring your own bike
Adventure travel leader REI is doubling the number of cycling adventures to more than 40 itineraries to satisfy the growing interest of people who want to explore the world by two wheels. Because riding with confidence among a group is an important quality of an amazing experience, eBikes are now part of the base price of REI’s North America cycle tours, where legally allowed. For those who prefer to journey with their own gear, a BYOB (bring your own bike) option is also now available. BYOB and eBikes are available on select international departures in 2019, expanding more next year.