Company Overview

REI is a national outdoor specialty retailer and the nation’s largest consumer co-op with 6 million active members. In addition to its own line of high-quality award-winning gear and apparel, REI offers products from the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel.

While anyone may join or shop at REI, members pay a one-time $20 membership fee, receive voting privileges to elect REI’s board of directors and share in the co-op’s profits through an annual member refund based on their purchases.

REI, a passionate advocate for the outdoors, is committed to creating access to inspiring outdoor places across the country. With 12,000 employees – who are knowledgeable and experienced outdoor enthusiasts – REI has been recognized by FORTUNE magazine as one of “100 Best Companies to Work for in America” for 19 consecutive years. 

Core Purpose: To inspire, educate and outfit for a lifetime of outdoor adventures and stewardship.


REI STewardship

At REI, “stewardship” is how we talk about sustainability. The word “steward” reminds us that we are taking care of something that came before us and will be sustained long after we are gone.

We believe that an outdoor life is a life well lived. That’s our passion and our worldview: “We believe success demands changing how limited natural resources are used and expanding access to inspirational places.” Those statements put sustainability squarely at the heart of REI.

We connect people to the outdoors by offering the best gear and expertise for all kinds of adventures and we talk about stewardship because our co-op depends on keeping outdoor spaces accessible and well-taken care of for generations to come.

Every year, we measure our progress towards operating a sustainable business through our annual Stewardship Report, which tracks our efforts to ensure that people everywhere have a deep connection to natural, inspiring places. We want to share what we are doing so that our members, customers, communities and employees feel part of our efforts to inspire a lifetime of outdoor adventure and stewardship.

We invite you to read our report. It outlines the co-op's highlights and challenges for every year since 2006. The 2015 report is structured into four sections, which reflect our areas of strategic focus: Curate Sustainable ProductsCreate AccessCatalyze Experiences and Core Practices.
Stewardship Reports

20152014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006

Outdoor experiences

REI Adventures
Award-winning REI Adventures has been a global leader in worldwide guided active adventure programs since 1987. The company offers unique itineraries focused on sustainable, human-powered outdoor adventure including: hiking, biking, kayaking, climbing and more. Guests will experience iconic destinations as guides take them off the “beaten path,” and provide opportunities to explore a destination, get to know the local people, their culture, the flora and fauna, and discover things they would not be able to duplicate on their own or with another travel company. REI members receive a special discount price on most trips. For more information, full itineraries and trip reviews provided by guests, visit
REI Outdoor School
REI Outdoor School offers beginning to advanced-level classes and outings in a wide variety of outdoor activities. Our professional instructors are dedicated to sharing their knowledge and ensuring a safe, enjoyable experience.

In-Store Classes
Local REI stores offer in-store educational classes and expert advice from REI staff, helping participants explore and discover new adventures.

Learn Online
REI staff and other outdoor adventure pros offer helpful tips, tricks and ideas to help you enjoy your adventure and identify the gear you'll need in our huge collection of online how-to articles and videos.

REI Community 
Members and participants can share their stories, photos and videos with the REI community.

Gear & Apparel 

REI’s in-house team designs and develops award-winning gear and apparel for camping, backpacking, hiking, cycling, adventure travel and general outdoor recreation. REI brands are sold exclusively through the co-op’s retail stores, and online at For media kits, click here